Health Insurance
“Premium targeting. Premium results.”
BUPA, an international health insurance group, sought to acquire new qualified audiences to grow sales of private international health insurance. The objective: source quality data and build a campaign strategy capable of generating qualified traffic and converting new premium customers.
Need for ultra-qualified audiences
Premium product positioning
International market complexity
ROI optimization required
Sourcing and qualification of new targeted high-end audiences. Personalised and segmented email campaign strategy. Continuous performance optimisation via A/B testing. Detailed tracking and reporting to maximise ROI.
High-end audience sourcing
Personalized email campaigns
Continuous A/B testing
Deliverability expertise
“Through our bespoke approach, BUPA reached ultra-qualified audiences with personalised messaging. Our deliverability expertise ensured inbox placement, guaranteeing maximum visibility for their premium offers.”