E.Leclerc
Grocery Retail
“Drive-to-store that actually drives results”
The Problem They Faced
Leclerc sought to boost in-store traffic in a local area during catalogue campaigns, with limited marketing pressure and more precise targeting than printed advertising.
Need for local targeting
High print costs
Limited marketing pressure
Measurable results required
How We Solved It
Fine geographical segmentation based on targeted postcodes. Email + automated reminder. Deliverability optimisation with dedicated IPs and Validity certification in progress.
Geographical segmentation
Automated reminders
Dedicated IPs
Validity certification
The Impact We Delivered
“+22% opens vs grocery retail benchmark. +9% store visits in targeted area. -35% paper printing costs. Strong improvement in weekly promotion responsiveness.”
UPTEVIA
Crédit Agricole / BNP Paribas
“One platform. Zero silos. Total control.”
The Problem They Faced
Multiple disconnected CRM systems created data silos and operational inefficiencies. Marketing teams lacked visibility into campaign performance and customer engagement across channels.
Multiple disconnected CRMs
Data silos everywhere
No unified reporting
Inconsistent customer experience
How We Solved It
Centralized all CRM operations into a single controllable platform with automated data synchronization. Implemented A/X testing frameworks, mass personalization capabilities, survey tooling, and executive-level analytics dashboards.
Multi-CRM consolidation
Executive analytics dashboard
A/X testing framework
Survey management tools
The Impact We Delivered
“Our teams gained full data control and repeatable campaign excellence thanks to the centralized stack and deliverability expertise.”
Pointvoucher
Gaming Rewards Platform
“From $4K to $75K monthly revenue”
The Problem They Faced
Pointvoucher, an innovative gaming rewards platform, offers players the opportunity to earn points exchangeable for premium brand vouchers. Ambitious objective: Scale from $4,000 to $75,000 in monthly subscription revenue by converting their base of 478,000 inactive users into active premium players.
478,000 inactive users
Low subscription conversion
Need for massive personalization
Revenue growth pressure
How We Solved It
Proprietary centralised data architecture for 478,000+ contacts. Bespoke email marketing platform with mass personalisation. Multi-campaign strategy: Welcome Series, Re-engagement, Promotions. Advanced A/X testing and automated reporting. Strategic support from a dedicated marketing consultant.
478K+ contact management
Mass personalization platform
Multi-campaign strategy
Automated reporting
The Impact We Delivered
“A 360° approach combining proprietary technology, strategic marketing expertise, and human support. Our platform’s flexibility enables real-time strategy adjustments based on performance.”
BUPA Global
Health Insurance
“Premium targeting. Premium results.”
The Problem They Faced
BUPA, an international health insurance group, sought to acquire new qualified audiences to grow sales of private international health insurance. The objective: source quality data and build a campaign strategy capable of generating qualified traffic and converting new premium customers.
Need for ultra-qualified audiences
Premium product positioning
International market complexity
ROI optimization required
How We Solved It
Sourcing and qualification of new targeted high-end audiences. Personalised and segmented email campaign strategy. Continuous performance optimisation via A/B testing. Detailed tracking and reporting to maximise ROI.
High-end audience sourcing
Personalized email campaigns
Continuous A/B testing
Deliverability expertise
The Impact We Delivered
“Through our bespoke approach, BUPA reached ultra-qualified audiences with personalised messaging. Our deliverability expertise ensured inbox placement, guaranteeing maximum visibility for their premium offers.”
Renault / Epsilon
Publicis ETO
“From 15 people to 2 — without losing a beat”
The Problem They Faced
Managing fragmented acquisition operations across multiple publishers required a team of 15 people, limiting scalability and consistency. Manual processes created bottlenecks and prevented rapid campaign deployment.
15-person team for basic operations
Fragmented publisher management
Manual, error-prone processes
Limited scalability
How We Solved It
Deployed a fully automated, centralized platform that consolidated publisher management, database handling, and campaign creation. Implemented advanced A/X testing with 1,800+ variant personalization per campaign and dedicated deliverability monitoring.
Centralized publisher management
Advanced A/X testing (1,800+ variants)
Real-time deliverability monitoring
Automated database management
The Impact We Delivered
“MailXpertise engineered a unique solution that exceeded expectations and reinforced our leadership with the client.”
150euros.fr
Deals & Catalogues Platform
“1.2M qualified leads. 99.8% deliverability.”
The Problem They Faced
150euros.fr is a French deals and digital catalogue platform connecting millions of consumers to local promotional offers. The brand sought to massively accelerate growth by building an engaged newsletter subscriber base with precise postal data for geographical targeting.
Need for rapid database growth
Precise geocoding required
GDPR compliance essential
High engagement rates needed
How We Solved It
End-to-end collection process: Rigorous source selection, automated data quality with real-time email cleaning, intelligent enrichment with socio-demographic data, precise geocoding for optimal local targeting, and automated onboarding with personalised welcome messages.
Rigorous source selection
Real-time data cleaning
Precise geocoding
Automated onboarding
The Impact We Delivered
“Exponential growth: From 52,604 leads in July to 346,535 in November (+559%). Uncompromised quality: Open rate 2x higher than retail sector average. Actionable data perfectly aligned with deals/couponing target.”