Grocery Retail
“Drive-to-store that actually drives results”
Leclerc sought to boost in-store traffic in a local area during catalogue campaigns, with limited marketing pressure and more precise targeting than printed advertising.
Need for local targeting
High print costs
Limited marketing pressure
Measurable results required
Fine geographical segmentation based on targeted postcodes. Email + automated reminder. Deliverability optimisation with dedicated IPs and Validity certification in progress.
Geographical segmentation
Automated reminders
Dedicated IPs
Validity certification
“+22% opens vs grocery retail benchmark. +9% store visits in targeted area. -35% paper printing costs. Strong improvement in weekly promotion responsiveness.”