Publicis ETO
“From 15 people to 2 — without losing a beat”
Managing fragmented acquisition operations across multiple publishers required a team of 15 people, limiting scalability and consistency. Manual processes created bottlenecks and prevented rapid campaign deployment.
15-person team for basic operations
Fragmented publisher management
Manual, error-prone processes
Limited scalability
Deployed a fully automated, centralized platform that consolidated publisher management, database handling, and campaign creation. Implemented advanced A/X testing with 1,800+ variant personalization per campaign and dedicated deliverability monitoring.
Centralized publisher management
Advanced A/X testing (1,800+ variants)
Real-time deliverability monitoring
Automated database management
“MailXpertise engineered a unique solution that exceeded expectations and reinforced our leadership with the client.”