Case Studies

150euros.fr
Lead Generation

150euros.fr

Deals & Catalogues Platform

“1.2M qualified leads. 99.8% deliverability.”

1.2M+
Qualified Leads

The Challenge

The Problem They Faced

150euros.fr is a French deals and digital catalogue platform connecting millions of consumers to local promotional offers. The brand sought to massively accelerate growth by building an engaged newsletter subscriber base with precise postal data for geographical targeting.

1

Need for rapid database growth

2

Precise geocoding required

3

GDPR compliance essential

4

High engagement rates needed

Our Approach

How We Solved It

End-to-end collection process: Rigorous source selection, automated data quality with real-time email cleaning, intelligent enrichment with socio-demographic data, precise geocoding for optimal local targeting, and automated onboarding with personalised welcome messages.

Rigorous source selection

Real-time data cleaning

Precise geocoding

Automated onboarding

Results

The Impact We Delivered

1,236,094
Leads Collected
Total acquisition

99.8%
Deliverability
Industry leading

25-45%
Open Rate
2x retail avg

+559%
Growth
July to November

67%
Female
Target aligned

“Exponential growth: From 52,604 leads in July to 346,535 in November (+559%). Uncompromised quality: Open rate 2x higher than retail sector average. Actionable data perfectly aligned with deals/couponing target.”

M
Marketing Team
Growth Lead
150euros.fr

Lead Collection
Data Quality
Geocoding
GDPR Compliance

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